Can we say
that to some extent the profile of your guests
reflects the level of foreign business in
the country?
It is very important to mention that 80%
of our business at Hyatt Hotels in Baku
is coming from oil-related sectors, be they
oil companies or subcontractors servicing
the oil & gas industry. If you want
to break it down geographically it is 30-35%
Americans, 30-35% British, 15% Turkish.
The rest - Western Europe, Australia.
I understand that a great majority of
your guests are businessmen, not tourists
Absolutely! 99% of our guests are here
for work. Foreign businessmen represent
our largest group of visitors. The services
we provide here are exclusively oriented
towards businessmen's needs.
I suppose this differs significantly
from some experience that you may have had
in a more tourist-oriented area?
Yes. I worked in different hotels. I have
been working for Hyatt for the past 15 years,
but it in different countries: California,
Istanbul
I came here in 1995 to open
the original Hyatt i.e. Hyatt Regency Baku.
Then, I left for Muscat, Oman and stayed
there for about 2 ½ years. Our business
mix in Muscat was almost 50-50 meaning 50%
business and the other 50% leisure. It was
a very interesting time in Muscat as we
had to compete with business hotels as well
as resorts. From Muscat I was sent to a
short assignment to Belgrade, former Yugoslavia,
and came back to Baku in late 2001.
I assume that undertaking the management
of Hyatt Hotels in Baku represented a new
challenge for you, so different from what
you experienced before?
Absolutely, Baku was so different from
now in 1995. Baku has evolved dramatically
over the past 7 years. It looks like it
has undergone a non-stop progress.
And of course, this growth impacted a lot
on our activity. Our occupancy rate increased
dramatically and we had to build another hotel
(Park Hyatt) next to the original one (Regency),
including 3 towers. We also invested in the
construction of villas within this compound
and providing all the necessary comfort and
security. The villas are mostly used by major
oil companies.
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The service that you provide to foreign
visitors as well as for organizations seems
to be pretty unique
Yes, because we do our best to be the number
one on the world market. The service that
we provide is the same in all Hyatt Hotels
worldwide. That is why people always recognize
us wherever they are and they are very loyal
to us. We want to provide a life style through
our services, shops, offices, and aparments.
The whole complex is like a little town
inside a town. You won't find such a service
if you go somewhere else. Besides, we provide
a very high level of security here. People
feel safe with us.
Do you collaborate with Government authorities
or the Chamber of Commerce in order to attract
foreign delegations, or do you market yourself
through your own network?
We receive foreign delegations all the
time. Recently we had the visit from the
US Defense Secretary. We also have hosted
two presidents - Mr. Shevarnadze and Kazakhstan
President.
The Hyatt is a global company. We have a
lot of representatives all around the world:
in London, Frankfurt, New-York, Madrid,
Paris. We have the same reservation system.
Anyone can check the availability and make
the reservation in Baku from any other city
of the world.
In most high-standing hotels, conferences
are the main source of income. How does
it go in your hotel?
No, here, our main income is coming from
the Rooms department. This department contributes
to 65% of our total turnover. It is more
than in many other cities worldwide. For
instant, in Paris, the Rooms division and
the Food & Beverages department share
50/50%. In Baku only 30 to 38% come from
the Food & Beverages department.
8 years after the set up of your hotel,
do you still intend to make any major investment?
Of course! We just spent half a million
dollars on our new restaurant. We will serve
Mediterranean food, emphasizing on Italian
cuisine. We will also have the Spanish,
French and other Mediterranean dishes. This
is a very expensive project run by a British
designer, but it was worth spending money
on it. But the major investment that is
comming up now is the refurbishing of the
bedrooms at the Hyatt Regency. We need to
change their look, replace the furniture.
Those rooms definitely look too old-fashioned
in comparison with those of the Park Hyatt.
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